Does The Yellow Ever Go Away?

Posted on May 13, 2012. Filed under: Journalism, language, Piss Ants | Tags: , , , , , , , , , , , , , |

Alas, Virginia, no!  And, by “no” I mean “absolutely not.”  I am afraid it’s the “pecking order” thing embedded deep in the genes of all multi-cellular life.  Oh, yeah, you got your goody 2-shoes, reformers of human nature, tolerance, Dr. Phil, Dr. Spock, Dr. Fraud…   Freud…   but, all of that is basically just spittin’ into the wind — you just can’t change a leopard’s spots.  At least, not overnight.  A million years or so of natural selection might do the trick, but, really, who has that kind of time?  Best thing to do is just go with the flow, adapt to it, resign yourself to it, etc…   There will always be a little yellow in every headline-grabbing story.  (Uhmmm, on a personal note, Virginia, you don’t still believe in Santa, do you?)

Marketing.  That’s what they call “yellow” these days.  Like, if it’s playoff time, they media-hype old rivalries or even print stuff that CREATES controversy just to make sales; or, if it’s election time, they play on old phobias and Elysian dreams.  The line-up to identify the current opinion hot button contains the usual suspects:  economy, jobs, taxes, global warming, integrity (we’re talking about politicians here, right?“), improper conduct, family values, lifestyles…   They parade before the editors until someone says, “There!  That one.  That’s the incumbent’s (or challenger’s) Achilles’ heel.”  Then, depending on which runner is favored by the media, the order goes out, “Minimize the importance of that” or “Play it up really big.”

And, by “minimize,” they mean, “Bury it.  The stupid masses needn’t bother themselves with such trivia.”

And, by “play it up,” they mean, “Exaggerate the crap out of it.  Shock and awe the stupid masses into our line of thinking…   and voting.”

I do not mean to imply that main stream publishers and broadcasters are subject to being biased like the rest of us.  If you are having to infer anything from my text, then I am not being so clear as I think I am.  So, just to be sure you get my drift:   ALL MEDIA ARE BIASED, PRONE TO EXAGGERATE THE IMPORTANCE OF THEIR OFFERINGS, AND TAILOR THEIR MESSAGES TO A TARGET AUDIENCE.  Does that make it clearer?  Like Diogenes’ search for an honest man, the search for an unbiased reporter/blatherer can go into serious over-time.

Responsibility and veracity are very important in information transmission.  But, it is the individual recipient who bears full responsibility to test the veracity of information content and its sources.  You have the freedom to either be brainwashed without resistance, or, to demand to see the ingredient notice for the washing solution so you at least have some reading material during the rinse cycle.

Next up:  Panache, smoke, and mirrors

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